Forbes—Gareth Southgate, the manager for the England's soccer team, attended an NBA game. He wanted to learn from basketball with the hope of taking that learning to his English soccer team. The fact he looked for answers in another sport got me thinking. How can marketers cross-pollinate like this?
How Gareth Southgate and the FA can nurture the next generation of England players. At some point over the next month or so, Gareth Southgate will take his place in the coaches’ meeting at St George’s Park and talk through what he learned in Russia to those who are in charge of England’s junior teams from Under-15s to Under-21s.