8 Ways GDPR Is Course-Correcting the Digital Ad World

@adweek -

@adweek—The implementation of GDPR places many uncomfortable limitations on the digital advertising marketplace for both business operations working within and outside the countries that span the EU. But looking past the squeeze GDPR puts on our business practices or the posturing and righteous rhetoric of those companies that have thrown huge amounts of dollars toward...

3 Ways CMOs Can Keep Up in an Ever-Changing Digital World. Today's global CMOs, regardless of sector, are facing the same challenge: digital transformation. New technologies are entering the market at lightning speed, and disruptors are springing up and challenging entire categories. As a result, traditional marketing organizations need to always be thinking two steps ahead, which can be difficult to do while trying to run...