It's A 'Turkey' Market

@zerohedge -

@zerohedge—Authored by Lance Roberts via, With Thanksgiving week rapidly approaching, I thought it was an apropos time to discuss what I am now calling a “Turkey” market. What’s a “Turkey” market?  Nassim Taleb summed it up well in his 2007 book “The Black Swan.” “Consider a turkey that is fed every day. Every single feeding will firm up the bird’s belief that it is the general rule of life to be fed every day by friendly members of the human race ‘looking out for its best...

Advocacy marketing: the evolution of influencer marketing. With Americans set to spend an estimated $1 trillion on holiday shopping this year, it's easy to assume that the vast majority of those dollars will be spent on e-commerce sites. However, some retail establishments can still hold their own, thanks to the unmatched expert knowledge of their employees. Sponsored by Experticity. The post Advocacy marketing: the evolution of influencer marketing appeared first on Digiday.