'If you tell your agency to chase price, then that’s what they’ll do’: Confessions of a former agency exec

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Digiday—'Marketers moan about agencies in the transparency debate but they need to spend more time looking at what all the other players in their supply chain are doing.' The post ‘If you tell your agency to chase price, then that’s what they’ll do’: Confessions of a former agency exec appeared first on Digiday.

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