Instagram Stories have become traffic drivers for publishers and influencers

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Digiday—Publishers and influencers are using links in Instagram Stories to drive email newsletters sign-ups and convert the audience they borrow into one they own. The post Instagram Stories have become traffic drivers for publishers and influencers appeared first on Digiday.

How to spot a fake Instagram influencer. You’ve heard it works, you want in. But how do you spot the red herrings? By those, I mean the fake Instagram influencers who have bought their likes and followers and duped companies into putting their reputation into their entirely unsuitable hands. Influencer marketing on Instagram can be a huge drain on your resources and a massive waste of time – or it can be one of the best marketing tactics you’ve ever used. It’s all about who you choose. If you’re going to work with an Instagram...