Uniforms in the Winter Olympics are using weird psychological tactics — including the color blue — to give athletes an edge

Business Insider -

Business Insider—Shutterstock Olympians use lots of high-tech gear to boost their speed, since a single millisecond can mean the difference between a gold and silver medal. But they also turn to psychological tools. At the Pyeongchang Games, some Olympic teams are abandoning traditional colors in favor of those that are considered "faster." Others are sporting patterned outfits that may help mask wobbles. When a single millisecond can mean the difference between a gold and silver medal, any opportunity for a...

Here's why so many athletes have the letters 'OAR' on their uniforms at the Winter Olympics. Jae C. Hong/AP At the Winter Olympics, many athletes are competing with the acronym "OAR" on their uniforms. It stands for "Olympic Athlete from Russia." Russia was banned from the Winter Olympics because of evidence of widespread doping among athletes. But the 169 athletes who passed a specialized screening process were still allowed to compete.  These athletes are competing under the Olympic flag instead of the Russian flag.  There are 169 Russian athletes competing at the Winter Olympics...