Why agency 'brand names' matter less

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Digiday—The ongoing demand for integration in the agency industry is experiencing collateral damage: that of individual agency brands. The post Why agency ‘brand names’ matter less appeared first on Digiday.

Dunkin’ to Drop ‘Donuts’ From Brand’s Name. Dunkin’ Brands is dropping the word “Donuts” from its flagship brand, becoming the latest company to signal a fresh approach with a new name.