Xiaomi’s $10 Billion IPO Question: If We Hype It, Will They Come?

WSJ -

WSJ—The Chinese smartphone giant, looking to ring up what is poised to be the world’s biggest stock sale of 2018, is looking to woo investors by casting itself as a broader provider of services and software.

Xiaomi’s IPO will make its earliest employees millionaires. Eight years ago, before China’s Xiaomi Corp. had sold a single smartphone, 56 of the earliest employees pulled together $11 million to invest in the startup.