Naomi Osaka is reportedly set to sign Adidas' biggest ever deal with a female athlete — and it could make her one of the highest-paid women in sports

Business Insider -

Business Insider—AP Images Naomi Osaka could sign the biggest deal Adidas has ever agreed with a female athlete. The deal, believed to be worth $8.5 million, could be announced on Thursday. The new agreement comes hot on the heels of Osaka's straight sets victory over Serena Williams, a match now notorious because of a global fallout. Osaka's new deal with Adidas is said to be a reflection of the 20-year-old's increased fame. And it could even be a sign of things to come, as Osaka is now seen as "a branding...

Naomi Osaka's $8.5m Adidas deal shows being a female athlete can pay. Brands are beginning to come round to the idea that female sports can pull in huge audiences and plenty of potential customers When Forbes released their list of the 100 highest-paid athletes, it came as a shock to many that not a single woman made the lineup. Not even Serena Williams, who is in the headlines even when she’s not playing. Many of the male athletes on the list did not top the list because of how much they earn on the field or court: their riches stem from how much they make in...