Nike Is Tailoring Its Stores For Local Shoppers Using Big Data

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BuzzFeed—Big data is the future of Nike stores. View Entire Post ›

New LA Nike Store Uses Data to Give Locals Exactly What They Want. In late June, Nike announced plans to open a data-informed store in Los Angeles. That store, dubbed Nike by Melrose, is now open and is the first of its kind. Data provided by NikePlus members’ shopping habits in LA will shape exactly what the store stocks. The Melrose store is part of Nike Live, and […]