Announcing Sila — building the new financial world —

Medium -

Medium—Shamir Karkal, Sila CEO & Co-Founder, www.silamoney.com

It’s a Brand-New World When It Comes to Building Brands. Why would a company and brand like Nike make the potentially risky decision to feature Colin Kaepernick in its new ad campaign? And why would brands take a political stance in the face of almost certain potential backslash and brand harm in the first place? The answer is actually quite simple: Brands do it because...