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  • Hot stuff: U.S. women’s soccer jersey is Nike’s top seller as team gears up for World Cup final

    When you’re hot, you’re hot. Just ask the U.S. women’s soccer national team, whose jerseys are selling like hotcakes online. Nike’s U.S. women’s national team home shirt, priced at $90, is now the bestselling soccer jersey in a single season, for men or women, on Nike’s website. Heidi Burgett,
  • Nike Celebrates a Fourth Women’s World Cup for the U.S With a Stirring and Inspirational Ad

    At the beginning of the Women's World Cup in France, Nike, the sponsor of several teams in the tournament, launched an electrifying ad that featured some of the world's top players and a powerful rallying cry: "Don't change your dream. Change the world." Nike fired off a new ad shortly after the U.S. Women's National

  • The Women’s World Cup showed what women’s sports should be

    This is what happens when women athletes don’t have to fight for relevance. Finding the best way to cover women in sports invariably means grappling with why people do or don’t want to watch them. It’s an unfair question with a whole swath of complex answers, but one that nevertheless continues to shape much of the way that they’re received as they fight for respect, attention and, most importantly, funding. Anyone who enjoys watching women play sports must first argue for their viability,...
  • If you enjoyed the World Cup, here’s how to keep up with women’s soccer in the U.S.

    If the World Cup marked the point where you got interested in women's soccer, here's how and where you can keep up with the National Women Soccer League (NWSL) and where you can find the World Cup stars near your city.