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  • Barstool Sports' CEO explains why she's betting on TikTok and Instagram Live and how the pandemic is shaping the future of sports media (PENN)

    TikTok and Instagram are having a moment, as people remain in lockdown and look for ways to connect through social media. Barstool Sports CEO Erika Nardini told Business Insider in April that the rise of those visual platforms are likely one of the lasting media changes caused by the coronavirus outbreak. "Visual platforms are winning," Nardini said. "Every trend that you're seeing is originating on TikTok." Nardini also expects to see a big shift within sports media to personalities, who are...

    Business Insider
  • Mental Health Tips for Marketers; Small Biz Aid May Come at a Price for Big Brands: Friday's First Things First

    Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. What Agencies Are Doing to Support the Mental Health of

    @adweek
  • Apple Inks First-Look Deal With Ridley Scott's Production Company

    Apple has inked a first-look deal with Ridley Scott and his Scott Free Productions company, reports Variety. Under the terms of the deal, Scott Free will create TV shows for Apple TV+. Image via Variety The Scott Free production company has produced successful films and TV series that include "Top Gun," "Alien," "Black Hawk Down," "The Martian," "The Good Wife," "Man in the High Castle," and "The Terror." Scott also directed Apple's famous "1984" ad. Apple has signed similar ‌Apple TV‌+...

    MacRumors