Mailchimp Debuts a CRM Platform to Help Small Businesses Act Like Enterprise Businesses

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@adweek—For 20 years, Mailchimp's reputation has been as an email marketing company. Anyone who listened to the Serial podcast (or any other podcast, really) has it burned into their brains. But over the last several months, Mailchimp has started to move away from its core brand. First, it rolled out a new brand campaign in

Here's how an enterprise software vet and his team have built a $1 billion business with $100 million in annual revenue by putting its own twists on Salesforce for big businesses (CRM). Vlocity is one of the most successful developers on Salesforce's platform. The San Francisco startup customizes Salesforce's service for companies in five industries, including telecommunications and health care. Company CEO David Schmaier and his core team did something similar with great success at Siebel Systems in the 1990s and 2000s. Investors are recognizing its promise; it recently secured a $60 million funding round that valued it at $1 billion that was co-led by Salesforce Ventures...