Sports publishers are making more money off women's sports

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Digiday—Growing advertiser interest in the Women's World Cup, women's basketball and other female athletes means new revenue opportunities for sports outlets. The post Sports publishers are making more money off women’s sports appeared first on Digiday.

For UCLA’s Teagan Micah, making Australia’s team for Women’s World Cup is a dream. It was the ultimate set piece, and it was executed perfectly. UCLA women’s soccer coach Amanda Cromwell was delighted to be told Bruins goalkeeper Teagan Micah had been selected to play for Australia in the Women’s World Cup, but Cromwell had misgivings when Australian federation officials said