Forbes—Riot games is focusing on growing the League of Legends brand and adding new sponsors.
Nielsen Is Partnering With Riot Games to Measure Esports Sponsorships. Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and competitions. The deal, announced today, could help show