NBCU launches LX, a local news network aimed at younger cord cutters – TechCrunch

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TechCrunch—NBCU is again going after Gen Z and millennials with the launch of a new digital news brand and soon-to-arrive streaming network, called LX — short for “Local X.” Local, because the focus is on local news and “X” because

NBC's LX aims to provide local news for younger viewers. It's no secret that local TV news tends to attract much older audiences. NBCUniversal hopes to change that with a new digital news brand that aims to connect millennial and Gen Z age groups with stories from their community. Variety reported today th