Is the Branded Entertainment Renaissance Finally Here?

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@adweek—Fans reacted with glee when Netflix recently announced that it had renewed its Formula 1: Drive to Survive documentary series for two more seasons. The hit show--a behind-the-scenes view of the lives of Formula 1 drivers--entered Netflix's top 10 in 56 countries. Simultaneously it has helped Formula 1 gain new fans, increase TV viewership of

Brad Pitt Finally Has His Own Grooming Brand. The actor just introduced the grooming line Le Domaine.